BRAND IDENTITY

THE IMPERIAL

The Imperial is a beautiful Victorian style bar and restaurant located in South Yarra, Victoria. 

They wanted to refresh their logo but keep the history and the aesthetic of the building featured in this logo. This is a concept that I presented to them. 

 

I utilised older style fonts and created a flourish to represent the year the building was built. This was paired with a clean colour palette and modern design elements. 

The colour palette included classic, regal colours such as rich burgundy and gold to bring to highlight the building's history once again. 

Below is the final logo, colour & type palette, logo variations and it's accompanying design elements.