Cassandra Callaway is a writer and poet who embarked on a freelancing career and needed some branding to represent her and her work. Her words are strong, beautiful and feminine. 

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I remember when I was briefed on this project and knowing exactly the direction I wanted to take it. I wanted the branding to reflect her style or writing, which was romantic yet feminine with a dark edge.

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I wanted to include some sort of symbol from literature or punctuation to give this logo a deeper meaning. I did some research on symbols and found that:

 

Curly brackets- { } —also called braces in the US (or, colloquially, squiggly brackets)—are used in specialized ways in poetry and music (to mark repeats or joined lines).   -- Wikipedia

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So I adopted this symbol and built it in the 'C' of the logo. It was nice to include this subtle double meaning.

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Unfortunately this branding project never eventuated as the writer changed their business direction. Felt that this was too pretty to remain hidden in my files.

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Below are the logo variations, design assets and palettes used for this branding project:

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