Crown VIP Retail Shopping Night is an exclusive shopping event held in the Retail section at Crown Casino, Melbourne. It is invite only for some of their highest spending retail customers. Hosted by Justine Cullen and Kate Waterhouse, there were prizes, a live DJ and numerous food stalls line the retail walkways while they shop at high end stores such as Prada and Louis Vuitton. Competitions are held on the night where it's possible to win a deluxe stay at Crown Towers, a luxurious spa package and an incredible dinner at Heston Blumenthal - all worth $3700.
The design I created was a feminine but dark and luxurious design to emulate the mood of the night and it's amazing location. Assets that were created included large scale signage, DJ booths, tickets, flyers, maps, digital and web assets.
Below are some examples and some photos from the night: