Invoke Thy Beauty is a beauty salon owned by Megan. She wanted her salon to be an experience from the moment you walk in to walking out. She wanted to treat their soul and promote inner beauty just as much as beauty enhancement.

Megan was after a balance between new age and beauty and there were certain symbols and colours that were important to Megan that she wanted to highlight. These included the colours black and gold, the moon, red lips and female figures such as the crone, mother & maiden. She was also after different variations of the logo that can be placed anywhere.

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Below is the final logo as well as variations of it.

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