Hindra Boutique is an online fashion retailer located in Mexico City, Mexico. The owner Elizabeth, was after a natural, beachy yet bohemian branding to compliment her down to earth vibe. She loves neutral colour palettes, hints of blush and earthy textures.

 

The final logo was hand lettered by myself and paired back with a simple yet elegant san serif font. To keep the beachy, more relaxed look I made sure there was plenty of graininess and texture in the handwritten lettering.

Below are two other concepts that were created but weren't continued: